Our history and major achievement
“S&P Syndicate” Restaurant and bakery chain company was founded on 14 October 1973. It’s all begin with a simple restaurant that sold Ice cream, food and appetizer on Sukhumvit 23 (Soi Prasarnmit). With great success and growing customer demand we integrated bakery into our business. We became the major player in bakery industry by introduced the very first cartoon cake in Thailand. With appealing packaging and distinctive product. We rapidly expanded into a major area around Bangkok and countryside. The first provincial branch was open in Chiang Mai. In 1980, S&P Launched the Siam Square branch. One of the first few restaurants that employed cuisine marketing technique such as radio advertisement and Shill marketing. We also led the trend of establishing a restaurant in department store which was uncommon at that time.
To adapt and grow with ever changing consumer behavior, we also invested in research and development to introduce new products including “Quick meal” frozen food and “Premo” sausage. Its has always been our aim to improve the product variety, quality and taste. We also broadened our service to lunchbox and food delivery (Delivery 1344) as well as Catering service “Caterman”. We want to achieve and satisfied all kind of customer at any level. In 2012 and 2013, with increasing demand for Japanese food in Thailand. We introduced “Maisen” one of the famous tonkatsu pork cutlet from Tokyo. We also introduced “Umenohana” the Kaiseki Japanese luxury cuisine outside of japan for the first time.